Products related to Brands:
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Brands and Consumers : A Research Overview
Brand management is firmly established as a core business and marketing activity.The research evidence on how consumers react to branding, however, is in constant evolution globally.This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner.The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding.The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field.Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
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Brands and Consumers : A Research Overview
Brand management is firmly established as a core business and marketing activity.The research evidence on how consumers react to branding, however, is in constant evolution globally.This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner.The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding.The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field.Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Price: 24.99 £ | Shipping*: 3.99 £ -
Digital Storytelling for Brands
Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists.This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms.Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative.For the first time ever, this book brings together extant arts and humanities-based models with business theory.It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand.Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative.A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.
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Brands, Political Brands, and Donald Trump
A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one to go from commercial product to President of the United States.In a series of pieces originally contributed to Forbes magazine, Jess Collen examines the striking similarity between political brands and product brands. From Trump's current blend of commercial and political branding to how names like Kennedy and Bush became the most famous political brand names in our history, Collen illustrates how political brands can only be really understood in the universe of commercial product brands and trademarks.Brand names are just about the most efficient means of communication humans ever have developed. A single word or name can encapsulate years or decades of history in a way that even a thousand words could not begin to capture. With clarity and insight, this collection explains this unique form of communication to help readers better understand the impact of brand names in politics and in business, and what these brands mean to them, and the country as a whole.
Price: 7.99 £ | Shipping*: 3.99 £
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Which brands are good saddle brands?
Some popular and well-regarded saddle brands include Brooks England, Fizik, WTB, Specialized, and Selle Italia. These brands are known for their high-quality materials, ergonomic designs, and comfortable saddles that cater to a variety of riding styles and preferences. It's important to try out different brands and models to find the best saddle that fits your individual needs and provides the most comfort for your riding experience.
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Which brands are good vegetarian brands?
Some good vegetarian brands include MorningStar Farms, Gardein, Amy's Kitchen, and Beyond Meat. These brands offer a variety of plant-based products such as veggie burgers, meatless crumbles, and plant-based sausages. They are known for their high-quality ingredients and delicious flavors, making them popular choices for vegetarians and those looking to incorporate more plant-based options into their diet.
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Which bicycle brands are quality brands?
Some quality bicycle brands include Trek, Specialized, Cannondale, Giant, and Santa Cruz. These brands are known for their high-quality materials, innovative designs, and excellent performance. They have a reputation for producing durable and reliable bicycles that cater to a wide range of cycling disciplines. Ultimately, the best brand for you will depend on your specific needs and preferences as a cyclist.
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Are brands necessary?
Brands are important for consumers as they help differentiate products and services in a crowded marketplace. They provide a sense of trust and familiarity, allowing consumers to make informed decisions based on their previous experiences with a brand. Brands also help companies build a loyal customer base and create a strong identity in the market. Overall, brands play a crucial role in shaping consumer preferences and influencing purchasing behavior.
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Market Research Methods in the Sports Industry : Managing Sports Brands
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders.The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In this second edition of Market Research Methods in the Sports Industry, Neven Šeric and Jasenko Ljubica provide a comprehensive elaboration of market research methods used by sports businesses.Identifying and explaining the most effective uses of market research, drawing upon a range of updated, real-life case studies, this updated edition brings new chapters and case studies specifically focused on creation and management of sports brands.The application of the methods presented in this book, ranging from the simplest - monitoring the environment– to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. Market Research Methods in the Sports Industry is invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
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Digital Luxury : Transforming Brands and Consumer Experiences
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society).In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books.As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport.Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them.It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing.As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
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Living Brands
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer.It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life.With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.
Price: 13.99 £ | Shipping*: 3.99 £
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'Yum Brands subsidiary'
Yum Brands subsidiary is a company that is owned and operated by Yum Brands, a multinational fast-food corporation. These subsidiaries are typically individual restaurant chains or brands that fall under the Yum Brands umbrella. Yum Brands subsidiaries include well-known chains such as KFC, Pizza Hut, and Taco Bell. Each subsidiary operates independently but benefits from the resources and support of the larger parent company.
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'Brands or Trends?'
While both brands and trends play a significant role in the consumer market, brands tend to have more longevity and loyalty. Brands establish a reputation and trust with consumers over time, leading to repeat purchases and brand loyalty. Trends, on the other hand, are more short-lived and can quickly come and go. While trends can attract attention and drive sales in the short term, brands provide a sense of consistency and reliability that can lead to long-term success. Ultimately, a strong brand that can adapt to current trends while staying true to its core values is likely to be more successful in the long run.
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Yum Brands subsidiary
Yum Brands subsidiary refers to a company that is owned and operated by Yum Brands, a multinational corporation that specializes in operating fast-food restaurant chains. Yum Brands owns popular brands such as KFC, Pizza Hut, and Taco Bell. These subsidiaries operate under the umbrella of Yum Brands, benefiting from the company's resources, expertise, and global reach. Yum Brands subsidiaries are able to leverage the parent company's brand recognition and market presence to expand their operations and reach a wider customer base.
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What is the difference between luxury brands and other brands?
Luxury brands are distinguished by their high-quality materials, craftsmanship, and exclusivity. They often have a long history and heritage, and their products are associated with a certain lifestyle or status. In contrast, other brands may focus more on affordability, accessibility, and mass appeal. Luxury brands also tend to invest heavily in marketing and creating a sense of aspiration and desirability, while other brands may prioritize practicality and functionality.
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